Thomas Lange Jr · The answer is almost always yes
Thomas Lange Jr
Writing About Contact
DELIVERY LEADER · SOLUTION ARCHITECT · HUMAN IN THE LOOP · CHARLOTTE NC · EST. 2016

The answer is almost always yes.

Can we build it? After ten years on Salesforce and a year building with an AI partner, that's never been less of a question. Whether it survives contact with the person who uses it 40 times a week is the whole job, and it's the one AI didn't change.

Read the writing How I work
A perfect system nobody uses returns zero.

That sounds obvious and almost nobody builds like they believe it. Most implementations fail somewhere upstream of the code: a process specified by people who won't live in it, a requirement that was really a solution in disguise, a number on a dashboard that nobody can trace back to anything.

AI hasn't changed what's worth building. It's changed how fast I can find out I'm wrong, and how cheaply.

I write about both, mostly with examples.

Featured writing
01
The Six People Who Don't Know They're on My Team
An answering machine gives you one answer. This thing was designed to be incapable of that.
02
Every Client I Lost, Lost the Same Way (Cut from the Team)
Nobody ever left over a bug.
03
There Has to Be an Easier Way to Get This Stuff Into the System
A business card scanner, and the failures that shaped everything.
04
The Map View: They Don't Love You Like I Love You
A map for a construction CRM, and the pins that were never really there.
How I work
Understand it before you automate it.
Automating a process you don't understand makes it break faster and somewhere harder to find.
Design the capture to answer the question.
The best decisions serve the person entering data and the person reading the report at the same time.
Show your work.
A number with no visible derivation isn't usable in a room, however accurate it is.
Written and built by Thomas Lange Jr. Views are my own and don't represent my employer.
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